Content Creation - Editorial Independence

The members of the Patient UK editorial and authoring teams are employed by EMIS to produce unbiased high quality clinical material that is up to date and accurately reflects rearch evidence, recognised guidance and best practice. The editors and authors have no conflicts of interest in that their creation of medical content is free from all academic and commercial pressures to promote particular research or products.

Where there are academic differences of opinion about, for example, the best methods of treating a disease, the authors do their best to reflect all sides of the argument where there is reliable research evidence or recognised clinical practice.

Although the Patient UK site carries adverts as a means of helping to pay for the costs of supplying its authored content to the public free of charge (as do august medical journals), the advertising on Patient UK is clearly marked and does not influence or appear within clinical articles.