Advertising
Locations & Rates
Below you will find details of available advertisement locations on PUK.
Advertising rates are set per 1,000 impressions (CPM). They vary depending upon where the advert is to appear on the site and whether it is to be shown on all pages (RON) or only against specific, related information (Targeted).
Rate details will be provided upon application.
| AVAILABLE ADVERTISEMENT LOCATIONS | |||
|---|---|---|---|
| Ad location on Page | Proportion of Pages with Ad | ||
| Top leaderboard | All pages | ||
| Right top slot 1 | All except Home page | ||
| Right top slot 2 | Nearly all except Home page | ||
| Right top slot 3 | Long pages only | ||
| Right top slot 4 | Long pages only | ||
Terminology Explained
The following table gives definitions for advertising terminology used throughout these pages.
| KEY TO ADVERTISING TERMINOLOGY USED | |
|---|---|
| Term | Definition |
| CPM | Cost per mille ie per 1000 impressions of the advert |
| RON | Run of network ie non-targeted adverts which will show on all pages |
| Targeted | Adverts are shown on specific pages eg those relating to a particular subject or the home page only |
| Leaderboard | 728 pixels wide by 90 pixels high |
| Slots 1 to 4 | 300 pixels wide by 250 pixels high OR 120 pixels wide by 600 pixels high OR 160 pixels wide by 600 pixels high |
Disclaimer: Patient UK has no control over the content of any external links above. Inclusion does not imply endorsement by Patient UK.
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